No matter if we’re speaking about ship as a leisure travel choice or as a professional environment, a ship works as “home or resort on the water”, and “the destination”.
You will never run out of possibilities to improve your entertainment program, diversify your services, incorporate new trends, etc.
Cruises don’t lack entertainment options. What is problematic are the outdated, static ways of presenting information.
The current ways of informing passengers about the itinerary, services presented onboard, and their options for extra experiences mainly involve printed brochures, concierge services, announcements, and static digital channels, like in-room TV systems and digital signage.
People, especially Millennials and Gen-Zers who are—looking at stats—becoming returning guests, are used to and expect highly personalized approaches and digital solutions. With the help of GEM, your guests will be more likely to experience the cruise’s world outside the cabin and immerse themselves in the entertainment you so mindfully crafted for them.
Travelers on cruises are not just forced to spend money onboard but are
very much willing to be seduced by the fun, relaxation, and out-of-the-ordinary entertainment options.
But first, you must show them what you have in store for them. One cannot choose between things they don’t know even exist.
GEM gives guests the freedom to choose the fun that is most suitable for them. The more fun one has, the more they’ll be willing to spend, and the more options there are for them to become raving fans and, thus, returning guests.
In the maritime business, reputation is assessed primarily through online and offline magazines (authority articles), online reviews, and repeat customer rates. High net promoter scores (NPS) and positive testimonials are vital metrics that show how well you’re actually doing.
Compared to hospitality businesses on land, maritime guests have much higher expectations. Cruise ships can be compared to luxury resorts, where approx. 30% of satisfaction levels come from basic experiences (facilities), and 70% are tied to next-level experiences, which include amusement and high-quality services. The higher the guests’ satisfaction level, the higher the reputation score!
The question is, what are guests' needs? Along with a comfortable bed, cleanliness, and safety (the basic experience), guests really seek a hyper-personalized experience (true, next-level experience).
Nowadays, hyper-personalization and next-level amusement are not possible without digital solutions.
We don’t create a single-layered solution in the form of ipTV but also GEM solutions with more touchpoints, like guest apps, tablets in rooms, and other digital signages.
Our solutions aim to entertain, inform, engage, and amuse the guests while offering them hyper-personalized experiences. GEM offers you more touchpoints, and it is built with robustness in mind (after all, ships are always on the go, and the technology integrated onboard needs to stand the test of the harsh elements of nature). We took into consideration all of the metrics by which a guest's satisfaction is measured so we can ensure you are about to step onto the right path to guest satisfaction and a higher stream of revenue.
A satisfied guest will happily leave you a good review - especially if you make it easy for them. A good review means a higher rating ((e.g., Cruise Critic, TripAdvisor), which equals more demand, increased room occupancy, and more income stream.
The best metric of satisfaction in maritime is a returning guest. When you offer them more than they’ve expected and make it easy for them to access the fun offered onboard, they will gladly become returning guests.
Each piece of technology put onboard is crafted to stand the test of water. You don’t need to worry that you’ll have to change newly acquired solutions very often - they are robust and made to last!
The better the solution you offer, the more up-to-date with the novelties, the more attractive you are to the market, and the higher your reputation as an innovator you will have.
Digitalized solutions can help you earn and save more, and you’ll also raise profitability per customer. Don’t let your guests sit around the cruise ship, not knowing what they could know, and spend no extra money onboard because they lack quality information.
Nevron IPTV is designed for flexibility, allowing you to configure digital services and equipment to fit your exact needs. Whether enhancing entertainment, streamlining communication, or delivering real-time information, its modular setup ensures seamless integration and future-ready scalability.
Take an in-depth look at the solutions developed with constant innovation in mind. With the use of the Nevron Guest Experience platform, you will never run out of ideas for novelties, be left behind, or have to struggle with high guest expectations. We were thinking about everything!
With the use of Nevron Guest Experience Platform you will never run out of ideas for novelties, be left behind, or have to struggle with high guest’s expectations. We are thinking about everything!
We scouted the market, looking for a new smart plarform to manage TV on board our ships, and after a long search we chose Nevron.
Fabio Agostini
